We here at I AM la Brand Media have become what some might term stalkerish…. we’d however prefer to go with the words intense follower for lack of another way to describe our complete and utter fondness for our favorite new brand Lose Those Poundz.
Our initial contact was via twitter where they have a HUGE following. We watched for a while, and made note of all of the great content provided about all things weight loss and healthy eating. In the name of consistency, can we just be honest and say we’ve gone on to connect with this brand on Google plus, Pinterest, Instagram, and their website (still not admitting to stalking) .
We were excited to have the rare opportunity to chat with the owner of Lose Those Poundz who shared with our team that they don’t frequently do interviews. Their preference is to keep a low personal profile to focus on the brand and it’s objective to help others lose weight and stay healthy through diet and exercise conditioning.
The motivation for Lose those Poundz was a seed nurtured early in childhood and matured by the parents of the founder whose mom was the example who lead by eating healthy and enjoying a very active lifestyle. The motivation to share that engrained lifestyle started on twitter. With inquiries, and lots of feedback the follow numbers increased quickly, and so did the demand for more information which required the implementation and launch of the website and blog.
Lose Those Poundz was started by targeting anyone who wanted simple instructions and motivation, however, as time has progressed, this brand has somehow carved a niche that seems to get the attention of more women followers even though men still frequent the various social media platforms.
The content providers are consistent in their message to others to start by envisioning themselves a certain way physically and consistently work (even when you don’t feel like it) toward obtaining it and maintaining it well into old age. They know they are successful in their reach by the overwhelming number of success story reports received via email and comments on their timelines.
So, why are WE so taken with Lose Those Poundz and what makes them so different from some other brands in the same industry?
- The information provided is simple to follow, to understand, and accomplish.
- The photos are inspiring, funny, and sometimes even challenging. They make us want to reach just outside out grasp to try a little harder for our individual goals.
- The level of engagement on all the sites is amazing. Often times brands who have a large following and by the nature of the business they become too busy to engage. Lose Those Poundz member(s) respond, engage, and offer feedback pretty quickly as it relates to their industry.
- The brand is consistent with information, updates, and ease of use on all platforms.
- Our favorite reason of all … they don’t try to pitch their followers. We’ve yet to experience the need to buy, sign-up, or pressure associated with some other sites. Way to go, Lose Those Poundz, you are the example of K.I.S.S. (Keep It Simple Sweeties) with great content.
Near the close of our interview we asked the one question everyone dives into; meal replacements, pills, gyms, infomercials, and all the other get thin quick plans wants to know … WHAT IS THE SECRET TO EFFECTIVELY LOSING AND KEEPING WEIGHT OFF?
Lose Those Poundz’ response was a shocker … you won’t believe it … wait.. for… it …. Ready? “Consistent healthy eating habits and regular workouts” yep, we have to do it the old fashion way, burn it and earn it! Now that you’re in the know .. head over to Lose Those Poundz site for more information and tell em I AM la Brand Media sent ya.
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Our business was considering sponsoring another company’s* event and because my brand is on the line we of course had to check them out to see if it was something we wanted to pursue.
Since this only a sponsor consideration, there is no need to do a thorough look-see, so the following short check list of things will suffice:
Website – It’s up, running, gives the gist of what’s going on, and there’s a contact number. Okay grade
Facebook – There are a fair amount of likes, they post often even though actual engagement is low. Great grade
Phone call – They answered, but the conversation goes customer service flat from there. Substandard grade
We inquired about two specific services that were listed on their website, the representative didn’t seem knowledgeable about their services and spoke more about what they didn’t offer. While she was nice enough to ask what stylist we wanted, she never asked my name, how we heard about their business, or attempted to get us in for a visit or schedule an appointment. Hopefully it’s apparent at this point that I AM la Brand will not be lending its brand name to endorse or sponsor this company.
DON’T MAKE THE SAME MISTAKES!!!!!
Your logo, website, or social media platform makes a first impression, your service and how important you make potential and current clients feel leaves a lasting impression. Your brand includes how you interact with EVERYONE at every encounter. Answer that phone or respond to that email each time, with great service like it’s a million dollar deal.
ONLY associate your brand with brands that maintain the same values, work ethics, vision and yes, service appreciation that you and yours delivers.
Don’t leave money on the table, let it walk out the door, or get off the phone without attempting to provide service. Ask inquirers how they’ve heard about you or your business. Doing so gives you an idea of which marketing platforms are the most effective for getting the word out about your brand. They are already interested, turn an inquiry into a sale. Always be selling!
What are some of the things your team does to help with customer service and sales?
*Company name not disclosed to protect the under-delivering party.
Until then … Brand Responsibly
This week, I AM la Brand takes a look at some legendary brands, and the powerful women behind them.
Our first pick:
“Estée Lauder (/ˈɛsteɪ ˈlɔːdər/; July 1, 1906 – April 24, 2004) was an American businesswoman. She was the co-founder, along with her husband, Joseph Lauter (later Lauder), of Estée Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988*.”
Born Josephine Esther Mentzer, this iconic business woman’s life and work spanned, the course of 98 years. Her works serve as a reminder of what hard work, and relentless focus can do for anyone that endeavors to succeed in his or her passion’s work. The legacy she built with her husband continues to thrive posthumously as the Estee Lauder Company.
Attributing a lot of her success to hard work, selling, selling and more selling, Estee was also known for taking calculated risks.
“I never dreamed about success, I worked for it”. ~Estee Lauder
See other quotes from Estee Lauder at Huffington Post, click here
Who are some other iconic women that inspire you?
Thank you for your comments, liking and sharing!
If I had a dollar for every time I was left with questions about what a person or company actually does, I would probably be writing this post from a private island.
If you’re like us, when you make contact with an individual or a company the first thing you do is … yep, check out their social media sites (I bet you’re nodding your head). Guess what? Your sites are being checked out by others too! So the question become, are your viewers confused and turned off before they get a chance to experience the benefit of your brand? We certainly hope not, don’t miss another opportunity, or leave revenue on the table, try these couple of quick fixes as a start.
Complete the profile with clear and concise information about you and your services. Even if it’s a personal page, don’t assume your friends and family on FaceBook already know what you do. Make sure the information is clear and consistent on all the social media platforms that you use to promote yourself.
Leave potential clients with a good understanding and a feeling of connection with your services or products every time they come into contact with your brand.
It took us a while to create an account on Instagram, but now we are in love. One of our favorite brands to watch is Happy Nappy Honey Inc. Some brands get the concept and nail it, and some others ….. are still finding what works for them. Use your photos to tell a story about who you are, what you do, and who you do those things for. Include and showcase brands that compliment your services.
Content is KING .. or in our case Queenly! No matter which social media platform you use, provide good content. Don’t make your timeline the “Me Show” and, don’t attempt to sell on every post, people will eventually tune you out. Provide your viewers with tips, how-to’s, and other beneficial information that will make them come back to your page again, bringing other loyal converts in tow.
A picture is worth a thousand words, but clarity is priceless.
What’s the big deal?
If you’re in business, plan to be, or even buy from businesses, the answer is …. EVERYTHING! You’ve landed at the page that simplifies the process, features our favorite products and services and more!
Join this blog with the confidence that we are spam free. Come back often and join the conversation.