Blog Archives

How’s YOUR Curb Appeal?

In almost every consultation I have with a client, I remind the individual how important service, a useful product and great content is to their brand.  Equally important to any brand is its image.  In using the example of a house for sale, If the curb appeal isn’t impressive at first sight, it’s then harder to entice a potential purchaser to buy or invest in your real estate.  The same concept applies to us as professionals in any industry.  Would you confidently sit in the chair of hairstylist whose hair is long overdue for its own styling?

In a move to test my services strengths and areas of needs improvement, I have decided to become my own client.   <- – – There’s a LOT to be said about that last sentence, because if you wouldn’t use YOUR product or service, why would …. Ok, that’s a different post for a later time.

My first area of self-inspection for my personal brand was my image.  Not bad, but now WOW, I could do better.  To make sure my “curb appeal” is in keeping with the rest of my brand worth I did an assessment, set achievable goals and researched healthy meal replacements and supplements to get started on this personal challenge.  I settled on 310 Nutrition who by the way have some   rave online reviews.

What better way to set a goal and expect be held accountable?  Do it publically!

What better way to achieve your goals than to get started …. NOW

310 Nutrition


And So It Begins!!!!

With products in hand, today … not the first of the month, or a new year’s resolution … TODAY I will start.  Join me as I share my journey of the good, bad, and ugly but determined successful outcome of my 50 pound weight loss goal.

Interested in setting a personal image, weight loss goal and joining me?  Make a comment, share your updates, photos and we can support and blame one another J


*** PLEASE NOTE,  I am NOT a personal trainer, health or nutrition specialist.  Any product information, photos and videos are my own opinion unless specified.  Please consult your own professionals before starting any physical lifestyle changes.  BUT, don’t let that be your excuse, get checked out and let’s pull it together.

Until then … Live Out LOUD!

Smaller VanB signature


BE the impression you want to see!

Gut Feeling

You know that “gut feeling” you get when you are meeting someone for the first time? THAT feeling is often the decision maker on where your relationship will go, be it a personal or professional one. Learn to trust the  judgement calls you make using your own instincts and make informed decisions from there.  The key, is to make sure you also register well in the check off’s on “gut feelings and good lasting impressions” for others too.


Until next time Go Getters!


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Endorse Others With Caution


Much like signing off on a check, endorsement of another speaks as much about you and your brand as it does about the benefactor of your endorsement. 

The old sayings, “birds of a feather stick together” and “Perception is everything” is  especially true when it comes to your brand.
You are judged by the company you keep, and referring or suggestions about the use of a product or service conveys that you share mindset, standards and more.  Choose  wisely before doing so to insure:
Your endorsee is professional, consistent, and is an enhancement to your brand with the relationship

Engage Opportunities not Opportunists


In your quest to reach your goals as an entrepreneur,or the everyday fly girl* or guy you will without a doubt meet people who you will engage with that will help to advance you directly or indirectly to the next level. Stay prepared, you never know when an opportunity might present itself, stay aware, an opportunist is waiting for an opportunity.  Know the differences:


The short list of how they can be confusing when you come upon them

  • They both sound similar in theory, but they have different agendas and end results.
  • They both look appealing, sound like a good idea, and show promises
  • Both require your all in effort but aren’t geared towards any real benefit for you.



Opportunity Driven People (O.D.P.):

ODPS see the holes in your vision but also see the value and unrealized it’s greatness, they come to the meeting of the minds with their  own “hole fillers” and help to create a win-win situation for all parties concerned.  A person committed to an opportunity with you wants to see you do well because it impacts them too. They look to build relationships with you, and grow with you often times, even past the completion date of your joint venture


Driven Opportunist People (D.O.P. – Let’s just add an e & s and refer to them as DOPES):

True to the online definition, a D.O.P.E is a person (or group) who exploits circumstances to gain immediate advantage rather than being guided by consistent principles or plans. I often see people who in the infancy of their endeavors who struggle to “get put on” by those who have arrived <~ (My thoughts on those who have arrived in a later post) to be turned down, ignored, or put on the back burner.  When the shine on your star starts to glow a little brighter … low and behold .. you’ve got a host a people who now want to partner with you.  Even in an opportunistic situation, sometimes things can work out in your favor, more times than not they don’t.  Opportunist require a fast turnaround, are often doing you a favor, and tend to look out for the bottom line, their own.

We all get burned in our excitement to advance to the next level in our industry, but do yourself a favor and look at the facts before you leap with your heart in hand.  If you’re going to go all out with your efforts, make sure it’s beneficial to you by way of monetary, exposure, or experience exchange.


  • Great at what you do, it builds confidence and set’s you apart as an expert
  • Confident … you put your own self on by Just showing up!
  • Consistent & Visible, more people are paying attention than you realize
  • Be known for having and maintaining high standards for your brand lowering them only get’s you level with the ground
  • Believe in your Brand and its worth, if you don’t .. who will?


*All my old school people will get the fly girl reference. 


Until next time ..

Continue to Rock Your Greatness!




Legendary Brands & the Women Behind them

This week, I AM la Brand takes a look at some legendary brands, and the powerful women behind them. 

Our first pick:



“Estée Lauder (/ˈɛst ˈlɔːdər/; July 1, 1906[1] – April 24, 2004) was an American businesswoman. She was the co-founder, along with her husband, Joseph Lauter (later Lauder),[2] of Estée Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988*.”


Born Josephine Esther Mentzer, this iconic business woman’s life and work spanned, the course of 98 years.  Her works serve as a reminder of what hard work, and relentless focus can do for anyone that endeavors to succeed in his or her passion’s work.  The legacy she built with her husband continues to thrive posthumously as the Estee Lauder Company. 

estee makeup

Attributing a lot of her success to hard work, selling, selling and more selling, Estee was also known for taking calculated risks.

lauder with women

                      “I never dreamed about success, I worked for it”. ~Estee Lauder


See other quotes from Estee Lauder at Huffington Post, click here


Who are some other iconic women that inspire you?  

Thank you for your comments, liking and sharing!


As always,


Brand Responsibly


*Source: Wikipedia  

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