Posted by That VanB Girl
Our business was considering sponsoring another company’s* event and because my brand is on the line we of course had to check them out to see if it was something we wanted to pursue.
Since this only a sponsor consideration, there is no need to do a thorough look-see, so the following short check list of things will suffice:
Website – It’s up, running, gives the gist of what’s going on, and there’s a contact number. Okay grade
Facebook – There are a fair amount of likes, they post often even though actual engagement is low. Great grade
Phone call – They answered, but the conversation goes customer service flat from there. Substandard grade
We inquired about two specific services that were listed on their website, the representative didn’t seem knowledgeable about their services and spoke more about what they didn’t offer. While she was nice enough to ask what stylist we wanted, she never asked my name, how we heard about their business, or attempted to get us in for a visit or schedule an appointment. Hopefully it’s apparent at this point that I AM la Brand will not be lending its brand name to endorse or sponsor this company.
DON’T MAKE THE SAME MISTAKES!!!!!
Your logo, website, or social media platform makes a first impression, your service and how important you make potential and current clients feel leaves a lasting impression. Your brand includes how you interact with EVERYONE at every encounter. Answer that phone or respond to that email each time, with great service like it’s a million dollar deal.
ONLY associate your brand with brands that maintain the same values, work ethics, vision and yes, service appreciation that you and yours delivers.
Don’t leave money on the table, let it walk out the door, or get off the phone without attempting to provide service. Ask inquirers how they’ve heard about you or your business. Doing so gives you an idea of which marketing platforms are the most effective for getting the word out about your brand. They are already interested, turn an inquiry into a sale. Always be selling!
What are some of the things your team does to help with customer service and sales?
*Company name not disclosed to protect the under-delivering party.
Until then … Brand Responsibly
Posted by That VanB Girl
If I had a dollar for every time I was left with questions about what a person or company actually does, I would probably be writing this post from a private island.
If you’re like us, when you make contact with an individual or a company the first thing you do is … yep, check out their social media sites (I bet you’re nodding your head). Guess what? Your sites are being checked out by others too! So the question become, are your viewers confused and turned off before they get a chance to experience the benefit of your brand? We certainly hope not, don’t miss another opportunity, or leave revenue on the table, try these couple of quick fixes as a start.
Complete the profile with clear and concise information about you and your services. Even if it’s a personal page, don’t assume your friends and family on FaceBook already know what you do. Make sure the information is clear and consistent on all the social media platforms that you use to promote yourself.
Leave potential clients with a good understanding and a feeling of connection with your services or products every time they come into contact with your brand.
It took us a while to create an account on Instagram, but now we are in love. One of our favorite brands to watch is Happy Nappy Honey Inc. Some brands get the concept and nail it, and some others ….. are still finding what works for them. Use your photos to tell a story about who you are, what you do, and who you do those things for. Include and showcase brands that compliment your services.
Content is KING .. or in our case Queenly! No matter which social media platform you use, provide good content. Don’t make your timeline the “Me Show” and, don’t attempt to sell on every post, people will eventually tune you out. Provide your viewers with tips, how-to’s, and other beneficial information that will make them come back to your page again, bringing other loyal converts in tow.
A picture is worth a thousand words, but clarity is priceless.