Legendary Brands & the Women Behind them

This week, I AM la Brand takes a look at some legendary brands, and the powerful women behind them. 

Our first pick:



“Estée Lauder (/ˈɛst ˈlɔːdər/; July 1, 1906[1] – April 24, 2004) was an American businesswoman. She was the co-founder, along with her husband, Joseph Lauter (later Lauder),[2] of Estée Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988*.”


Born Josephine Esther Mentzer, this iconic business woman’s life and work spanned, the course of 98 years.  Her works serve as a reminder of what hard work, and relentless focus can do for anyone that endeavors to succeed in his or her passion’s work.  The legacy she built with her husband continues to thrive posthumously as the Estee Lauder Company. 

estee makeup

Attributing a lot of her success to hard work, selling, selling and more selling, Estee was also known for taking calculated risks.

lauder with women

                      “I never dreamed about success, I worked for it”. ~Estee Lauder


See other quotes from Estee Lauder at Huffington Post, click here


Who are some other iconic women that inspire you?  

Thank you for your comments, liking and sharing!


As always,


Brand Responsibly


*Source: Wikipedia  

Happy 4th of July, Hendrix Style


When it comes to our nation’s song, no one had done it better than Jimi Hendrix.  Listen to this iconic video of him doing what he does best at Woodstock in 1969.

Happy 4th of July from I AM la Brand Media to you and yours. Whether you’re traveling or staying local this holiday weekend, be safe and enJoy! 

Brand Responsibly



Are Leaving YOUR Viewers Confused?



If I had a dollar for every time I was left with questions about what a person or company actually does, I would probably be writing this post from a private island.

If you’re like us, when you make contact with an individual or a company the first thing you do is … yep, check out their social media sites (I bet you’re nodding your head).   Guess what?  Your sites are being checked out by others too! So the question become, are your viewers confused and turned off before they get a chance to experience the benefit of your brand?  We certainly hope not, don’t miss another opportunity, or leave revenue on the table, try these couple of quick fixes as a start.


Profile Information

Complete the profile with clear and concise information about you and your services.  Even if it’s a personal page, don’t assume your friends and family on FaceBook already know what you do.  Make sure the information is clear and consistent on all the social media platforms that you use to promote yourself.

Leave potential clients with a good understanding and a feeling of connection with your services or products every time they come into contact with your brand.



It took us a while to create an account on Instagram, but now we are in love.  One of our favorite brands to watch is Happy Nappy Honey Inc.  Some brands get the concept and nail it, and some others …..  are still finding what works for them.   Use your photos to tell a story about who you are, what you do, and who you do those things for.  Include and showcase brands that compliment your services.


Content is KING .. or in our case Queenly!  No matter which social media platform you use, provide good content.  Don’t make your timeline the “Me Show” and, don’t attempt to sell on every post, people will eventually tune you out.  Provide your viewers with tips, how-to’s, and other beneficial information that will make them come back to your page again, bringing other loyal converts in tow.


A picture is worth a thousand words, but clarity is priceless.


Brand Responsibly



Girl Boss


#GIRLBOSS by Nasty Gal CEO Sophia Amoruso seems to be all the buzz with lady business owners, entrepreneur’s, and future entrepre-gonna-be’s alike.

While we here at I AM la Brand Media haven’t actually read the book yet,  we snagged the following insert from Amazon:

“A #GIRLBOSS is in charge of her own life. She gets what she wants because she works for it.”

The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d taken for the health insurance.

It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees. Sophia’s never been a typical CEO, or a typical anything, and she’s written #GIRLBOSS for outsiders (and insiders) seeking a unique path to success, even when that path is winding as all hell and lined with naysayers.

#GIRLBOSS includes Sophia’s story, yet is infinitely bigger than Sophia. It’s deeply personal yet universal. Filled with brazen wake-up calls (“You are not a special snowflake”), cunning and frank observations (“Failure is your invention”), and behind-the-scenes stories from Nasty Gal’s meteoric rise, #GIRLBOSS covers a lot of ground. It proves that being successful isn’t about how popular you were in high school or where you went to college (if you went to college). Rather, success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.

A #GIRLBOSS takes her life seriously without taking herself too seriously. She takes chances and takes responsibility on her own terms. . She knows when to throw punches and when to roll with them. When to button up and when to let her freak flag fly.

As Sophia writes, “I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let The Man get to you. OK? Cool.  Then let’s do this.”


This is the start of what looks like a good read, there will be more from us once we’ve scoured the pages.  

If you’ve read it, do you now identify as a Girl Boss?  Was there helpful information for you included?

 Share your comments in this feed.  


Here We Go!




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