Brands that AM: Lose Those Poundz

We here at I AM la Brand Media have become what some might term stalkerish…. we’d however prefer to go with the words intense follower for lack of another way to describe our complete and utter fondness for our favorite new brand Lose Those Poundz.

Our initial contact was via twitter where they have a HUGE following.  We watched for a while, and made note of all of the great content provided about all things weight loss and healthy eating.  In the name of consistency, can we just be honest and say we’ve gone on to connect with this brand on Google plus, PinterestInstagram, and their website (still not admitting to stalking) .

We were excited to have the rare opportunity to chat with the owner of Lose Those Poundz who shared with our team that they don’t frequently do interviews.  Their preference is to keep a low personal profile to focus on the brand and it’s objective to help others lose weight and stay healthy through diet and exercise conditioning.

The motivation for Lose those Poundz was a seed nurtured early in childhood and matured by the parents of the founder whose mom was the example who lead by eating healthy and enjoying a very active lifestyle.  The motivation to share that engrained lifestyle started on twitter.  With inquiries, and lots of feedback the follow numbers increased quickly, and so did the demand for more information which required the implementation and launch of the website and blog.

Weight loss - lose weight, motivation smaller

Lose Those Poundz was started by targeting anyone who wanted simple instructions and motivation, however, as time has progressed, this brand has somehow carved a niche that seems to get the attention of more women followers even though men still frequent the various social media platforms.

The content providers are consistent in their message to others to start by envisioning themselves a certain way physically and consistently work (even when you don’t feel like it) toward obtaining it and maintaining it well into old age.  They know they are successful in their reach by the overwhelming number of success story reports received via email and comments on their timelines.

So, why are WE so taken with Lose Those Poundz and what makes them so different from some other brands in the same industry?

  • The information provided is simple to follow, to understand, and accomplish.
  • The photos are inspiring, funny, and sometimes even challenging.  They make us want to reach just outside out grasp to try a little harder for our individual goals.
  • The level of engagement on all the sites is amazing.  Often times brands who have a large following and by the nature of the business they become too busy to engage.  Lose Those Poundz member(s) respond, engage, and offer feedback pretty quickly as it relates to their industry.
  • The brand is consistent with information, updates, and ease of use on all platforms.
  • Our favorite reason of all … they don’t try to pitch their followers.  We’ve yet to experience the need to buy, sign-up, or pressure associated with some other sites. Way to go, Lose Those Poundz, you are the example of K.I.S.S. (Keep It Simple Sweeties) with great content.

Near the close of our interview we asked the one question everyone dives into; meal replacements, pills, gyms, infomercials, and all the other get thin quick plans wants to know … WHAT IS THE SECRET TO EFFECTIVELY LOSING AND KEEPING WEIGHT OFF?

Lose Those Poundz’ response was a shocker … you won’t believe it … wait.. for… it …. Ready?  “Consistent healthy eating habits and regular workouts”  yep, we have to do it the old fashion way, burn it and earn it!  Now that you’re in the know .. head over to Lose Those Poundz  site for more information and tell em I AM la Brand Media sent ya.

 

Enjoyed this post, be sure to like, share and comment. 

 

Until then,

Brand Responsibly

 

 

 

 

 

Beautiful Monster Teez Review

We are in love with Beautiful Monster Teez designs!!  We came across this brand on Instagram where they showcase a variety of t-shirts and other accessories catered to natural hair enthusiast.

orange shirtIts real cup

Headquartered in Memphis Tennessee, we reached out to this company to learn more about their apparel line.  We followed the process from initial contact to receipt of product and they received an overall 4 ½ out of 5 brands up for the following:

  • They are engaging on their sites … i.e. they respond to comments and questions, which is a good indicator of customer service.
  • They were prompt with inquiries and even suggested that I order a size larger than normal because their shirts ran a little small .. GOOD to know.
  • Turn-around time on delivery was as promised via their site.  Major plus, as who wants to wait forever to rock their Beautiful Monster Tee.
  • The product we received looked professional, feels good, and washed well prior to wearing.
  • We deducted half a point in consideration because ordering a shirt from their site requires one to create an account.  That requirement wasn’t one of our favorite functions, because who needs another password to keep up with.

monster screenshot

These adult and youth shirts come in colors that are bright, fun, and have a lot quotes and styles to choose from.  You’re sure to find something that expresses the beautiful monster in you.

Want your own? Order yours today by clicking HERE, and be sure to tell them I AM la Brand Media sent ya!

Now share your feed back with us, would you rock one of these?

 

Do you have a product or service you would like us to review?  Be sure to email us via our contact page.  

Until then … Brand Responsibly 

 

Don’t Get Caught With Your Services Down

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Our business was considering sponsoring another company’s* event and because my brand is on the line we of course had to check them out to see if it was something we wanted to pursue.

Since this only a sponsor consideration, there is no need to do a thorough look-see, so the following short check list of things will suffice:

Website – It’s up, running, gives the gist of what’s going on, and there’s a contact number.  Okay grade

Facebook – There are a fair amount of likes, they post often even though actual engagement is low. Great grade

Phone call – They answered, but the conversation goes customer service flat from there.  Substandard grade

 

We inquired about two specific services that were listed on their website, the representative didn’t seem knowledgeable about their services and spoke more about what they didn’t offer.  While she was nice enough to ask what stylist we wanted, she never asked my name, how we heard about their business, or attempted to get us in for a visit or schedule an appointment.   Hopefully it’s apparent at this point that I AM la Brand will not be lending its brand name to endorse or sponsor this company.

 

DON’T MAKE THE SAME MISTAKES!!!!!

Brand Tip

Your logo, website, or social media platform makes a first impression, your service and how important you make potential and current clients feel leaves a lasting impression.  Your brand includes how you interact with EVERYONE at every encounter.  Answer that phone or respond to that email each time, with great service like it’s a million dollar deal.

Brand Must

ONLY associate your brand with brands that maintain the same values, work ethics, vision and yes, service appreciation that you and yours delivers.

Business 101  

Don’t leave money on the table, let it walk out the door, or get off the phone without attempting to provide service.  Ask inquirers how they’ve heard about you or your business.  Doing so gives you an idea of which marketing platforms are the most effective for getting the word out about your brand.  They are already interested, turn an inquiry into a sale.  Always be selling!

What are some of the things your team does to help with customer service and sales? 

*Company name not disclosed to protect the under-delivering party.

 

Until then … Brand Responsibly

Legendary Brands & the Women Behind them

This week, I AM la Brand takes a look at some legendary brands, and the powerful women behind them. 

Our first pick:

 Estee

 

“Estée Lauder (/ˈɛst ˈlɔːdər/; July 1, 1906[1] – April 24, 2004) was an American businesswoman. She was the co-founder, along with her husband, Joseph Lauter (later Lauder),[2] of Estée Lauder Companies, her eponymous cosmetics company. Lauder was the only woman on Time magazine’s 1998 list of the 20 most influential business geniuses of the 20th century. She was the recipient of the Presidential Medal of Freedom. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988*.”

 

Born Josephine Esther Mentzer, this iconic business woman’s life and work spanned, the course of 98 years.  Her works serve as a reminder of what hard work, and relentless focus can do for anyone that endeavors to succeed in his or her passion’s work.  The legacy she built with her husband continues to thrive posthumously as the Estee Lauder Company. 

estee makeup

Attributing a lot of her success to hard work, selling, selling and more selling, Estee was also known for taking calculated risks.

lauder with women

                      “I never dreamed about success, I worked for it”. ~Estee Lauder

 

See other quotes from Estee Lauder at Huffington Post, click here

 

Who are some other iconic women that inspire you?  

Thank you for your comments, liking and sharing!

 

As always,

 

Brand Responsibly

 

*Source: Wikipedia  

Happy 4th of July, Hendrix Style

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When it comes to our nation’s song, no one had done it better than Jimi Hendrix.  Listen to this iconic video of him doing what he does best at Woodstock in 1969.

Happy 4th of July from I AM la Brand Media to you and yours. Whether you’re traveling or staying local this holiday weekend, be safe and enJoy! 

Brand Responsibly